Brand Design
About
VINOX Coffee is a specialty coffee brand built on a simple promise: make quality feel obvious.
This brand design project focused on translating VINOX’s core principles, clarity, simplicity, consistency, precision, and confidence into a practical system that works across real touchpoints: menus, packaging, signage, and digital experiences.
Rather than relying on decorative elements, I built the identity around disciplined typography, a monochrome palette (black, white, and gray), and clear layout rules. The result is a brand system that stays quiet but unmistakable, allowing the product and information to lead, while keeping every customer interaction easy to understand and consistent.
The outcome includes a complete brand guideline and a scalable design framework ready to expand into store materials and future product lines.
Role
Brand Strategy
Visual Identity Design
Graphic Design
Packaging Design
Web Design (MVP)
Team
Personal Project
Timeline
2025-2026
6 weeks
