Brand Design
About
VINOX Coffee is a specialty coffee brand built on a simple promise: make quality feel obvious.
This brand design project focused on translating VINOX’s core principles, clarity, simplicity, consistency, precision, and confidence into a practical system that works across real touchpoints: menus, packaging, signage, and digital experiences.
Rather than relying on decorative elements, I built the identity around disciplined typography, a monochrome palette (black, white, and gray), and clear layout rules. The result is a brand system that stays quiet but unmistakable, allowing the product and information to lead, while keeping every customer interaction easy to understand and consistent.
The outcome includes a complete brand guideline and a scalable design framework ready to expand into store materials and future product lines.
Role
Brand Strategy
BI
Graphic Design
Packaging Design
Team
Company Project
Timeline
2025-2026
6 weeks
